AN EXPLOSION OF COLOUR
salon restaurant
a re-positioning of brand within the market
We were brought on to reposition the perception of SALON as it evolved to take new shape. We did this through full frame colour, texture, purposed-based lighting and focusing on the heros, Carla and Luke, as the pioneers of the restaurant. We were tasked to reposition SALON as an establishment where the finest of dining took place.
THE CONCEPT
Every so often, a brand requires a refreshed direction. For SALON, our role was to craft a distinctive visual identity that echoed the artistry of their bespoke cuisine while aligning seamlessly with the restaurant’s reimagined interior aesthetic.
THE PROBLEM WE SOLVED
SALON needed a way to match its refreshed interiors and innovative cuisine with an equally distinctive identity that would capture attention and convert into bookings. We addressed the challenge of translating brand creativity into guest demand through a cinematic film and refined visual storytelling.
THE RESULT
SALON is a modern homage to the salons of the 1800s. Our vision was to transform their craft into art. Rather than tell you the story, we let the work speak for itself.