SEASONALITY REIMAGINED
SALON RESTAURANT
A SHORT FILM
In this theatre of movement, motion and divine creation, we have the leading creative mind, Carla, who ideates, innovates and compartmentalises ideas to allow for immense culinary creativity.
THE CONCEPT
For SALON’s Winter Experience, seasonality is paramount. We focused on the hero ingredients, the craft, and the drama of creation. Every frame draws the viewer in - inviting them to witness the process, but never revealing all the secrets.
THE PROBLEM WE SOLVED
SALON’s winter season challenge was to translate it’s reputation into full tables. With a cinematic short film, we solved the problem of turning seasonal awareness into tangible demand - giving potential guests a reason to book now rather than later.
THE RESULT
After the visuals came the sound effects, creating a package that almost allows you to feel and taste.