SALON
WINTER CAMPAIGN
CONCEPT
SEASONAL SHORT FILM
For SALON’s Winter Experience, seasonality is everything. We focused on the hero ingredients, the craft, and the drama of creation. Every frame draws the viewer in – inviting them to witness the process, but never revealing all the secrets.
SHADOW
Our approach to this shoot treated light as a precision instrument. Strategic low-key lighting sculpted each frame, enhancing texture, depth, and contrast. By controlling illumination and shadow, we achieved visuals that feel intentional, cinematic, and immersive.
Mood & Tone
LIGHT
Where the light hits is key. We intentionally light our subjects wherever possible to produce the most intriguing frame. Light really is everything – even if you have an average lens.
COLOUR
SINGULAR COLOUR
When it comes to SALON’s brand aesthetic we aim for full-frame macro along with strategically placed lighting. Ingredients play an important role, as our mission is to capture shots with colour to create a more vibrant appeal – communicating the feeling of taste.
BRAND ALIGNMENT
Across all scenes we ensure the colour matches up to keep SALON’s brand integrity intact with the viewers.
CARVING PROGRESS
In this theatre of movement, motion and devine creation. We have the leading creative mind, Carla. Who ideates, innovates and compartmentalises ideas to allow for emmense culinary creativity.
THE ART OF SFX
Visuals are certainly the backbone of a motion picture.
But Sound Effects is where the play on the senses come in. Allowing you to almost feel and taste.
It’s just awesome.
